Why Measures Matter: Examining the value of ROO.
Return on objective (ROO) focuses on defining and achieving specific measurable objectives. Traditionally, ROO has been considered an alternative success metric – another way of analyzing the effectiveness of a program/campaign/strategy. In fact, ROO goes hand in hand with ROI, and enables your organization to make informed decisions for continuous improvement and also gain an understanding of how your investment is going.
Having a solid measurement plan around your recognition strategy (of which ROO is one part) means you can clearly make your case with relevant data showing that it’s not just for HR, but for the greater good of the company. Determining the right objectives to put in place for your overall ROO is key – measuring without context or without a plan to do something with your data won’t tell you the bigger picture.
Learn how to define your ROO to make a long-term impact on the culture of your organization!